We said these days that Aston Martin is facing important challenges. Industry demand very modern sport, they must face a new aesthetic and technological course, the transition to a new generation of supercharged engines of Mercedes-AMG origin, its sales growth and the rejuvenation of its clients, and even the March of United Kingdom of the Union European, the famous Brexit. But you could imagine the average age of the customer who buys an Aston Martin Vantage? What objectives the new Aston Martin Vantage?
According to the own Andy Palmer, CEO of Aston Martin, the average age of the customer who acquired an Aston Martin Vantage so far was over age 50 (Automotive News). And that is one of the major problems that the brand has to solve with this new release. It be attractive enough the new Aston Martin Vantage to attract a younger clientele?
Brands such as Ferrari and Lamborghini have already got it down to a lower order, over the 40 years. Brands such as Porsche also have a younger clientele, but above all by the weight of a highly varied range and more accessible sports.
China may be key to achieve that the clientele of the Aston Martin Vantage rejuvenate
Getting young people to acquire sports of high flights, which require, among other things, a high purchasing power, it is not simple. Years ago, we knew that the average age of the customer of Ferrari in United States was 47 years. In China, on the other hand, the client of the prancing horse had average age close to the age of 32. And is that China is one of the countries that boast the youngest in the world millionaires (CNBC).
So that the rejuvenation of the clientele of Aston Martin is both an objective, and the consequence of fulfilling another objective, the growth in China. Aston Martin has created a product that should appeal to a younger audience, but at the same time has proposed to increase its presence in China, an important country for any car manufacturer, and even more so for any Builder of luxury cars and sports.
With this product, and its approach to the customer of the Asian giant, Aston Martin expects the average age of its customers lie about age 40, far below the current figures.